The challenge
Moving beyond a one-
size-fits-all supplier
A global client sought CommerceIQ’s digital shelf analytics solutions to migrate away from a rigid, one-size-fits-all supplier.
The consumer brand needed data and support tailored to each of its brands across individual markets, recognition of the complex regional retailer landscape, and a flexible, expert support framework to help local teams hit commercial goals while collaborating across markets.
Tailored by brand and market
Data and support fit to each market
Complex retailer landscape
Regional variation recognized
Flexible, expert support
For local teams and cross-market work
The approach
Global guidelines, locally tailored
Tech and workstreams were aligned to the client’s commercial needs, from accuracy and PIM integration to tailored database coding, so the service fit each individual’s role and daily routine.
Establish governance
One source of communication, global benchmarks adapted per market, and a joint multi-market plan
Client information hub
A central learning and knowledge-sharing hub with a regular cadence of skills sessions
Centralized project management
Priorities set by market and division, with global visibility of the wider roadmap
The results
Exceeding the RFP, uncovering
a £23m opportunity
CommerceIQ’s rigorous process delivered digital shelf strategy alignment and consistent execution, and created new ways of working that foster stronger collaboration and task prioritisation.
